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Indojet - A lesson in how to NOT look after your reputation

July 16th, 2009

I am still amazed at the total lack of pro-active action Indojet have taken to attempt to protect their image and reputation, after the the cancellation of their Perth to Bali service in Mid June.

Their initial handling of their difficult situation when they first found themselves without a plane was excellent, and they organised alternative flights for those on half a dozen or more flights, both into and out of Bali.

However, once they decided to suspend their services, they then appear to have totally dropped any attempt to help anyone, or to protect their own image with West Australian travellers! They issued a press release suspending services, and contacted in-transit customers by SMS to let them know they would not be assisting them any further, and that they should make their own arrangements for travel (including return flights to Australia).

Since June 29, there has been absolutely no contact from Indojet, and they are advising customer who can reach them that refunds will take up to 6 weeks.

As the company is not in administration or receivership - IE - they are not in financial difficulties - they definitely should be managing their image better. Surely they hope to continue this business into the future, as they have indicated on their last company announcement?

This is a classic example of NO DAMAGE CONTROL. They have just closed their doors, phones and eyes, and hoped the problem will go away!!! Feedback I get makes me believe the way they have handled this business crisis will haunt them well into the future! I doubt they can re-launch their service effectively in Perth. Yet, if the had handled it better, it could have almost been a public relations coup for them - as it looked like it was going to be when things first went bad for them.

However, maybe Air Asia’s commencement of flights direct from Perth to Bali would have pushed them out of the market anyway?????????

468x60-agents Indojet - A lesson in how to NOT look after your reputation

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